Minimum Wage and the Sustainability of the Colombian Hotel Industry: A Necessary Conversation
The recent decision to increase the minimum wage in Colombia by 23% opens a conversation that goes beyond the headline. It is a debate the country needs to address responsibly, especially in labor-intensive sectors such as hospitality, where the impact of measures like this is direct, immediate, and structural. Since 2019, Colombia has faced a […]
Bamboo Cloud PMS: Our Technology Driving Innovation
At Grupo Germán Morales, we have always believed that the future of hospitality depends on efficient, secure, and scalable digital operations. That is why we developed Bamboo Cloud PMS, a comprehensive cloud-based system designed to support not only hotels, but also a wide range of hospitality businesses such as Airbnbs, tourist accommodations, restaurants, cafés, hostels, […]
Formalizing Tourism Means Moving Forward
In the context of the public discussion around the draft decree updating Colombia’s National Tourism Registry (RNT), I believe it is important to share the perspective of Grupo Germán Morales from a responsible, long-term standpoint. This decree does not prohibit digital platforms such as Airbnb, nor does it seek to limit innovation or the collaborative […]
The Alliance Accelerating Flexible Hospitality in Colombia
At Grupo Germán Morales (GMH), we have formed a strategic alliance with AHEAD Hosting to accelerate the evolution of urban hospitality in Colombia: short-term rentals and coliving with professional operations, technology, purpose, and clear sustainability criteria. Why is this an innovative alliance? We enhance the profitability of real estate assets through flexible and scalable models […]
Technology with Purpose: How Germán Morales Hoteles Transforms the Guest Experience
At Germán Morales Hoteles, we understand that the hospitality industry is undergoing a profound transformation. Today’s travelers value both efficiency and warmth; they seek agile processes while also expecting a human and personalized approach. In this context, we have established ourselves as a hotel chain that balances technological innovation with a strong service culture, creating […]
Building Safe and Inclusive Spaces for Everyone
Since our beginnings, at Germán Morales Hoteles we have had a clear mission: to be a second home for everyone who is part of our community—team members, guests, clients, and partners. For more than 15 years, we have worked with conviction to reduce our environmental impact and generate a positive contribution to our surroundings. Today, […]