Hospitality - Grupo Germán Morales

Hotels that feel like a second home

With 10 properties across Bogota, Medellin, Barranquilla and Santa Marta, we blend modern design, warm hospitality, and exceptional service. Our defining edge is a commitment to sustainability, woven into every guest experience.

Four brands, one same essence: exceptional, conscious, and sustainable hospitality

bh Hoteles

Experience the Best of Colombia with bh Hoteles

Discover comfort, convenience, and exceptional hospitality with bh Hoteles. Located in Bogotá, Medellín, Barranquilla, and Santa Marta, our hotels place you close to the most important business, cultural, and leisure destinations in each city.

Designed with contemporary style and complemented by personalised service, every stay is crafted to provide a seamless and memorable experience. As proud participants in the Huésped Verde programme, we are committed to responsible hospitality and sustainable practices that contribute to a better future.

Whether travelling for business or leisure, bh Hoteles invites you to experience the unique character of each destination while enjoying comfort, quality, and genuine hospitality.

Stay with bh Hoteles and discover the essence of Colombia, one city at a time.

bs Suites

The Charm of the Capital

Is more than a place to stay. It’s a way of living the city — created for the urban traveller who moves effortlessly between work and pleasure, and who sees where they stay as an extension of how they live.

Elegance in every detail, the comfort of home, and service that turns every stay into something distinctly cosmopolitan. That’s bs Suites, wherever you find it.

EK HOTEL

Where Boutique Luxury Meets Purpose

EK HOTEL redefines the boutique hospitality experience for travellers seeking more than comfort—those who value authenticity, thoughtful design, and a genuine commitment to sustainability.

Nestled in Bogotá’s exclusive northern district, the hotel offers an urban retreat surrounded by outstanding dining, culture, and local character. As a proud member of the Beyond Green collection, EK HOTEL upholds rigorous standards in environmental stewardship, social responsibility, and sustainable tourism.

Powered by 100% renewable energy, enriched with carefully selected local materials, and supported by initiatives that benefit surrounding communities, every stay is designed to be both meaningful and memorable.

Experience Bogotá from a place where refined

be Hoteles

The Essence of the Colombian Caribbean

Overlooking the Bay of El Rodadero, be La Sierra invites guests to experience the vibrant spirit of Colombia’s Caribbean coast.

Set directly on the beachfront and surrounded by the lively atmosphere of Santa Marta, the hotel offers the perfect balance of relaxation and enjoyment, with comfortable accommodation, welcoming spaces, and the warm hospitality for which the region is known.

Committed to responsible tourism, be La Sierra embraces sustainable practices that help preserve the natural environment, allowing guests to enjoy the beach, local culture, and the rich heritage of Santa Marta while contributing to its long-term conservation.

Create unforgettable memories where the sea, sunshine, and Caribbean charm come together.